Favorite collections

See the Collections

See the Collections

See the Collections

See the Collections

Certified loose diamonds

New products

About us

Tharoo & Co. is the premier jewelry store of Central Florida. We are the largest family owned and operated "Jewelry Boutique". We are located right in the heart of Orlando's tourist district off International Drive. Our exquisite 6400 square feet boutique sits in the Pointe Orlando Plaza, just across the street from Orange County Convention Center and The Rosen Hotels.

Tharoo & Co. is the ultimate in what, a luxury watch and fine jewelry store should be. As a pioneer in the industry, we have created a market for exceptionally well-crafted luxury watches from Tag Heuer, Rado, Michael Kors, Baume & Mercier, Fossil, Montblanc, Gucci, Swatch, Maurice Lacroix, Omega, Tissot, Techno Marine, Seiko, TW Steel, Citizen, Daniel Wellington, Bering, Skagen, Swiss Army, Festina and many others.

We also carry designers such as Hearts On Fire, A.Jaffe, Benchmark, Gabriel & Co., Frank Ruebel, Natalie K., Dove's, Camelot Bridal and Belle Etoile. Our porcelains are from Giuseppie Armani, Lladro, and crystals from Swarovski. Our newest addition is the Eyewear Collection from TAG Heuer Avante Garde, Tory Burch, A/X, Giorgia Armani, Michael Kors, Ray Ban, Prada and Dolce & Gabbana.

About Us


popular brands

  • Royal Jewelry
  • Benchmark
  • Michael Kors
  • Prada
  • Doves
  • Emporio Amarni
  •  Frank Reubel
  • Tory Burch
  • Gucci Jewelry
  • Oakley
  • Ray Ban
  • Natalie K
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